Brand Partnership Group Acquires Kru Live to Expand Experiential Marketing Reach

The Brand Partnership Group (BPG) has announced its acquisition of Kru Live, a prominent UK-based live engagement agency. This strategic move aims to enhance BPG's capabilities in delivering immersive brand experiences and expanding its global footprint.

Founded in 2005, Kru Live has built a reputation for providing exceptional staffing solutions for events, offering services such as brand ambassadors, experiential marketing, and event management. Their commitment to delivering high-quality, personalized experiences aligns with BPG's mission to create lasting emotional connections between brands and their audiences.

Sarah-Jane Benham, who has been with Kru Live since 2010 and served as Managing Director since 2014, will continue to lead the agency as CEO. Her leadership has been instrumental in driving the company's growth and maintaining its reputation for excellence in the live engagement sector.

This acquisition signifies BPG's dedication to investing in agencies that prioritize innovation, inclusivity, and impactful storytelling. By integrating Kru Live's expertise, BPG is poised to offer more comprehensive solutions to clients seeking to engage audiences through live experiences.

Author: Paul Colston
Original Source: Conference News

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