Cvent-Owned Splash Introduces Event-Led Growth Masterclass and Certification for Event Professionals

Splash, an event marketing technology company under the Cvent umbrella, has unveiled the Event-Led Growth (ELG) Masterclass & Certification. This online educational program is designed to equip marketing and event professionals with advanced strategies to harness events as powerful marketing channels.

The ELG Masterclass offers participants insights into developing effective event strategies that drive business growth, optimizing event budgets for maximum return on investment, and implementing data-driven approaches to measure event success. The curriculum is based on extensive data from Splash's successful clients, ensuring practical and proven methodologies.

According to Splash's 2024 Outlook on Events Report, a significant majority of U.S.-based companies leveraging ELG strategies are meeting their pipeline and revenue goals, with 86% directly attributing events to company revenue. Benefits reported include enhanced brand visibility, stronger customer relationships, and the formation of new partnerships.

This self-paced course comprises 18 on-demand video lessons covering topics from ELG fundamentals to strategy development and ROI measurement. Upon completion, participants receive official certification and a LinkedIn badge to showcase their expertise.

Kate Hammitt, Splash's Head of Marketing, emphasized the program's value, stating, "This certification will inspire strategic thinking and grow the overall event program’s revenue impact. By utilizing evidence-based strategies and proven playbooks, participants can leverage event-led growth to propel their careers and their organization’s success."

The launch of this masterclass underscores Splash's commitment to advancing the skills of event professionals and enhancing the strategic impact of events in marketing initiatives.

Author: Lisa Plummer Savas

Original Source: corporateeventnews.com