EIC's 2025 Report Unveils Key Trends Shaping the Future of Business Events

The Events Industry Council (EIC) has released its Futures Landscape Report 2025, providing an in-depth analysis of factors set to influence the global business events sector in the coming years. This comprehensive study draws from a global survey of industry stakeholders and insights from think-tank workshops involving leaders from EIC's extensive membership and strategic partners.​

Developed in collaboration with the Society for Incentive Travel Excellence (SITE) Foundation, consultancy GainingEdge, and global market research firm Ipsos, the report delves into 12 critical themes: accessibility, advocacy, business models, climate risk, diversity, equity, and inclusion (DEI), environmental, social, and governance (ESG) factors, infrastructure, mobility, risk and security, talent and workforce development, technology, and wellbeing.​

EIC President and CEO Amy Calvert emphasized the report's role as a foresight tool, aiming to help professionals understand macro forces and trends affecting global society and economies. She highlighted the opportunity for the industry to lead with confidence and purpose through thoughtful consideration of future challenges and opportunities.​

The report identifies several macro forces impacting the industry's trajectory over the next decade, including widening economic disparities, technological advancements in AI and machine learning, demographic shifts with aging populations in certain regions and growth in others, rising political polarization affecting event planning decisions, a heightened focus on health and wellness, and widespread acknowledgment of climate change effects.​

In response to these findings, the report recommends that event professionals proactively transform challenges into growth opportunities by expanding audience reach through advocacy, accessibility, DEI, and talent initiatives. It also advises building resilience through proactive risk management and shifting from short-term approaches to long-term strategies that invest in and prioritize employees.

Author: Lisa Plummer Savas​

Original Source Link: ​corporateeventnews.com

Read Full Report: https://news.eventscouncil.org/futures/​