Exhibitors Embrace Digital Tools as FFAIR’s e‑Commerce Orders Exceed £2.5M in H1 2025

In the first half of 2025, FFAIR, a leading virtual trade fair platform, saw a surge in digital engagement as exhibitors increasingly embraced online solutions. During 122 hosted events, the platform processed over 3,186 exhibitor orders, amounting to more than 32,000 individual items and generating a remarkable £2.5 million in e‑commerce revenue.

This shift illustrates a growing trend: exhibitors are expanding their presence online, offering digital assets, promotional items, and virtual services alongside physical stands. By streamlining order processing and delivery, platforms like FFAIR empower exhibitors to manage transactions efficiently without overwhelming in-person teams.

The results highlight how digital integrations are becoming essential for modern trade fairs. As exhibitors adapt to hybrid event models, FFAIR’s robust performance signals that digital storefronts are not just an add-on they’re a core component of exhibiting strategy.

Author: Chloe Hodge
Original Source: Event Industry News
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