Global Expansion Emerges as Prime Growth Avenue for Event Industry Suppliers

A recent survey conducted by Explori, in collaboration with the International Federation of Exhibition and Event Services (IFES) and the Event Supplier and Services Association (ESSA), reveals that event industry suppliers are increasingly eyeing international markets as their primary growth opportunity. The study indicates that 71% of suppliers identify global expansion as a significant avenue for business development.

The survey highlights a growing confidence among suppliers, with 62% expressing optimism about their business prospects over the next 12 months. This positive outlook is attributed to the resurgence of in-person events and the increasing demand for experiential marketing across diverse regions.

However, the path to international growth is not without challenges. Suppliers cite logistical complexities, regulatory differences, and cultural nuances as potential hurdles in expanding their global footprint. Despite these concerns, the overarching sentiment remains positive, with many suppliers investing in strategic partnerships and local expertise to navigate new markets effectively.

The findings underscore a pivotal shift in the event industry's dynamics, emphasizing the importance of global outreach and adaptability in a post-pandemic landscape.

Author: Event Industry News
Original Source: Event Industry News

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