Global Experiential Agencies Jack Morton and Impact XM Join Forces to Lead Industry Evolution

Two heavyweight experiential marketing agencies, Jack Morton and Impact XM, have announced a strategic merger that is set to reshape the global brand engagement landscape. This unification brings together the distinct strengths of both organisations to form a more expansive, integrated experiential partner for global brands.

Operating under the well-established Jack Morton name, the combined agency will leverage its enhanced global footprint across 20 offices spanning North America, Europe, the Middle East and Asia-Pacific. The expanded organisation aims to deliver a broader range of services from large-scale conferences and corporate events to digital engagement, brand activations, trade shows and sponsorship initiatives with a cohesive, end-to-end model.

Leaders from both agencies highlighted that this merger aligns with the evolving needs of marketers seeking deeper, more meaningful human connections through experiences. By combining creative innovation, strategic insight and executional excellence, the newly unified team positions itself to support brands looking to cut through market noise and build authentic engagement.

The merger, supported by global investment firm The Riverside Company, is expected to complete in the first quarter of 2026, with leadership roles defined to ensure a smooth transition.

Author: Sam Hyland
Original Source: www.eventindustrynews.com
Read Full Link: https://www.eventindustrynews.com/news/jack-morton-and-impact-xm-unite-to-create-a-global-experiential-powerhouse