Global Experiential Agencies Jack Morton and Impact XM Merge to Form New Industry Powerhouse

Two major experiential marketing agencies, Jack Morton and Impact XM, have announced a strategic merger that creates one of the most comprehensive global partners in the experiential space. The combined entity will operate under the Jack Morton name, leveraging its strong brand recognition to unify services and capabilities on a global scale.

Backed by investment from The Riverside Company, the newly formed agency brings together creative strategy, digital innovation, production, fabrication, and impact measurement, positioning it to deliver fully integrated experiences for leading brands across sectors such as technology, healthcare, and automotive. With more than 1,000 specialists and operations spanning over 20 offices across North America, Europe, the Middle East, and the Asia Pacific, the merger significantly expands global reach and market depth.

Leadership roles for the unified agency include Jared Pollacco as CEO and Craig Millon as Global President, with Josh McCall serving as Executive Chairman of the board. The merger, expected to complete in the first quarter of 2026, reflects a broader industry trend toward integrated, scalable experience solutions as brands seek to deepen human connection and cut through market clutter.

Author: Sam Hyland
Original Source: www.eventindustrynews.com
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