GPJ and Eventbase Launch Activate Platform with MagicBadge™ Tech

In a move set to redefine attendee engagement at live events, George P. Johnson Experience Marketing (GPJ) has become the first agency partner to certify Eventbase’s groundbreaking Activate platform featuring the patented MagicBadge™ credential. Unveiled at Event Tech Live London next week, the technology promises to bring real-time interactivity and personalized digital experiences to conferences and exhibitions from 2026 onward.

MagicBadge allows attendees to tap or scan their digital credential at checkpoints throughout the venue and instantly trigger tailored content on their phones or event screens. GPJ, known for its legacy of high-profile events such as Salesforce Dreamforce and Adobe MAX, is leveraging this partnership to deliver deeper data insights and friction-less networking for event participants. GPJ’s Ken Madden stated: “MagicBadge puts frictionless, personalized and deeply human event experiences in the palm of your hand.” With Activate, event hosts gain a unified platform to monitor, engage, and redeem attendee actions live on-site.

Author: Adam Parry
Original Source: Event Industry News
Read full link: https://www.eventindustrynews.com/news/gpj-and-eventbase-announce-partnership-on-the-launch-of-revolutionary-activate-and-magicbadge-technology