How Gen Z and Millennials Are Redefining Event Engagement in 2025: The Shift from Digital to In-Person

In 2025, Gen Z and Millennials are reshaping the way events are experienced, blending their digital habits with a growing preference for in-person engagement. A recent study by Eventbrite highlights that 73% of individuals aged 18 to 35 plan to attend live events in the next six months, showing a strong shift toward face-to-face interactions. These events, often referred to as "Fourth Spaces," go beyond traditional venues to create immersive, community-driven experiences.

The study also found that 84% of attendees form meaningful friendships at events, while 45% feel a deeper sense of self-awareness. Additionally, event trends are evolving, with a 35% rise in food-driven gatherings (such as supper clubs), a 44% increase in hands-on creative workshops (like crochet), and a 130% surge in wellness events (such as running meetups).

For event organizers, this shift signals the importance of designing engaging, multidisciplinary experiences that cater to younger audiences’ interests and values.

Author: Danica Tormohlen
Original Source: corporateeventnews.com
Read the full article here: How Gen Z and Millennials Are Redefining Event Engagement in 2025