In-Person Charity Events Surge, Raising £132 Million Across Top 25

The UK’s charitable events scene has seen an emphatic revival in 2024, with in-person gatherings taking centre-stage once again. According to the latest “Massive Top 25” fundraising rankings, face-to-face fundraising events dominated, accounting for a commanding 88% of the total £132 million raised.

The study highlights a striking departure from digital fatigue: only three virtual events made the Top 25 list—the fewest since 2019—signalling a clear preference for live, tangible experiences. These results mark a turning point where physical presence and community energy have proven essential in engaging donors and driving significant donations.

The £132 million total underscores the staying power of classic charity formats—from galas and treks to sporting challenges—reinforcing the emotional impact and collective motivation of shared physical experiences.

As the sector continues to recover from pandemic limitations, event organisers appear confident in bringing people together again, tapping into a renewed appetite for connection and giving. The findings suggest that traditional events remain integral to fundraising strategies, even as digital avenues persist.

Author: Adam Parry
Original Source: Event Industry News
Read full article: https://www.eventindustrynews.com/news/132-million-raised-as-in-person-charity-events-return-in-force-for-the-massive-top-25