Navigating Tariffs: Trade Shows Face New Challenges Amid Global Trade Shifts

The recent imposition of tariffs by the U.S. government has introduced significant challenges for the global trade show industry. Event organizers and exhibitors are grappling with increased costs and logistical complexities, prompting a reevaluation of international participation and supply chain strategies.

Dr. Baris Onay, a prominent media and events entrepreneur, emphasizes the urgency for the industry to adapt swiftly. He notes that organizers must embrace digital tools not only to reduce operational overheads but also to maintain strong attendee engagement. Platforms that allow teams to send mass calendar invites or manage mass meeting invites in O365 are increasingly vital in maintaining coordination across borders.

With the trade environment growing more unpredictable, the ability to communicate seamlessly and schedule meetings at scale is now a competitive advantage. Trade show professionals turning to smart scheduling tools that let them send multiple calendar invites can ensure business continuity, despite external pressures.

Author: Adam Parry
Original Source: Event Industry News

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