Outernet London Unveils Real-Time Visitor Analytics System

Outernet London has introduced a revolutionary Public Immersive Audience Measurement System (PIAMS) that delivers real-time insight into visitor behavior across its entertainment district. Developed in-house alongside Virgin Media O2 Business and Meshh, PIAMS measures footfall, dwell time, demographics, and visitor movement at five-minute intervals—all while remaining privacy-safe and GDPR compliant.

The system integrates anonymized mobile data provided by O2 Motion with spatial sensors from Meshh to paint a detailed picture of engagement within the Outernet venues. By linking audience metrics to on‑screen content, PIAMS offers brands and event organizers unprecedented visibility into campaign effectiveness and visitor interaction.

Since deploying PIAMS, Outernet London reports several benefits: optimized content strategy based on peak traffic times, more accurate ROI reporting, improved operational efficiency through data-informed staffing, and strategic planning grounded in real-world visitor patterns.

"We are incredibly proud to launch PIAMS… By bringing together cutting‑edge technology… we've created a system that tells a powerful story about how audiences move, dwell, and interact in real time," said Dan Patton, Director of Digital Publishing & Audience Insight.

PIAMS represents a major step forward in audience measurement, delivering a level of commercial and content insight previously unseen in physical media environments.

Author: Adrian Pragnell
Original source: Event Industry News
Read full article: https://www.eventindustrynews.com/news/outernet-london-launches-groundbreaking-real-time-visitor-analytics-system