Pedalling for Purpose: UK Events Community Unites for Charity Cycle

INDUSTRY NEWS

6/20/20251 min read

Pedalling for Purpose: UK Events Community Unites for Charity Cycle

An inspiring new initiative is capturing the hearts of the UK events industry as Rob Brackstone, Managing Director of ESM Ltd, embarks on an ambitious charity cycling challenge from Aberdeen to Kent. The ride aims to connect some of the UK's most prestigious event venues while raising funds and awareness in memory of a beloved colleague.

Over several days, Rob will pedal hundreds of miles through Scotland and England, engaging with event professionals and partners along the way. It's more than a physical feat—each stop offers an opportunity for the industry to come together for a heartfelt cause. The journey is both a tribute and a demonstration of solidarity, showcasing the power of collective effort in times of loss.

The route is carefully chosen to highlight leading event sites, creating a travelling hub of connection, resilience, and remembrance. Event organizers, venue teams, and sponsors are invited to cheer him on or participate in local meet‑ups as the ride progresses. It's a poignant reminder of how personal stories can unite an entire sector.

Author: Rob Brackstone
Original Source:Event Industry News
Read Full Story:https://www.eventindustrynews.com/news/pedalling-for-purpose-epic-charity-cycle-connects-uks-premier-event-venues