Peppermint Strengthens Its Senior Leadership Team

Peppermint Bars & Events has reinforced its top-tier leadership by appointing two seasoned industry professionals: David Hough as Finance Director and Kate Ayre as Sales & Commercial Director. These strategic hires mark a pivotal phase in the company’s growth trajectory.

David Hough brings a deep financial acumen to the table, ready to guide Peppermint’s fiscal operations through the complexities of scaling up event management services. Meanwhile, Kate Ayre joins from the Broadwick Group, where she served as Head of Spaces for six years. Her proven track record in managing sales and commercial strategies positions her to accelerate Peppermint’s expansion into new venues and festivals.

Founded in 2003, Peppermint is a multi-award-winning events company that delivers first-class drinks-led services at over 50 major UK events annually. Its client roster includes notable industry names such as AEG, IMG, Live Nation, and Brand Events. With Hough and Ayre at the helm of finance and commercial operations, founders Alex Brooke and Adam Hempenstall are confident these additions will drive accelerated performance and bolster business development capabilities.

Author: Adam Parry
Original source link: Event Industry News
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