RainFocus Streamlines Event Management with New Adobe Workfront Fusion Integration

RainFocus has unveiled a powerful new integration with Adobe Workfront via Workfront Fusion, enabling event marketing teams to automate and accelerate event setup. Approved event requests generated within Adobe Workfront can now automatically trigger event creation in RainFocus, eliminating manual data entry and simplifying coordination across project management and marketing platforms.

This integration introduces fully templated event experiences that significantly streamline workflows from initial request to execution. By automating event creation, teams avoid repetitive tasks and reduce friction between systems, improving operational efficiency and reducing time-to-market. An added benefit comes from RainFocus’s integration with Adobe Marketo, which allows Marketo program templates to be cloned automatically for each new RainFocus event completing a seamless marketing lifecycle from event approval to execution.

JR Sherman, CEO of RainFocus, explains that the rise of micro-events is driving demand for more agile lifecycle management. This integration deepens collaboration between event, sales, and marketing teams, ensuring strategic alignment across functions. Stephen Ratpojanakul of Adobe emphasizes that this solution enhances data accuracy, operational efficiency, and measurable impact for field marketing events.

Author: Adam Parry
Original Source: Event Industry News
Read Full Link: https://www.eventindustrynews.com/news/rainfocus-launches-new-adobe-integration-solution-to-automate-event-lifecycles