Red Bull Racing Accelerates Corporate Events with MK-7 Enhancements

Oracle Red Bull Racing is redefining corporate events at its MK-7 venue in Milton Keynes, blending Formula One excitement with cutting-edge technology. The venue has seen a 52% revenue increase in Q1 2024, following a 40% rise in venue hires and a 46% uptick in factory tours in 2023. ​

A standout feature is the installation of a 46.25-meter-wide Philips dvLED wall by PPDS, creating an immersive backdrop that mirrors the team's dynamic spirit. This enhancement positions MK-7 as one of Europe's most advanced event spaces.​

MK-7 offers guests a unique experience, showcasing Red Bull Racing's car collection since 2005. The venue hosts brand activations, conferences, and team-building activities like "Train Like an F1 Driver" and "Build a Nose Cone." Plans for 2024 include expanded factory tours and six live race screenings. ​

Nick Kenton, Director of Events and Hospitality, emphasizes the importance of evolving MK-7's offerings to align with the brand's high standards.

Author: Kristyna O'Connell

Original Source: Event Industry News

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