Regional Event Planner Priorities Diverge Around the Globe, Reveals New Report

The 2025 International Planner Sentiment Report, released by The Business of Events and sponsored by Tourism Ireland, highlights stark differences in priorities among event professionals across various regions. With the global event landscape navigating economic uncertainty, cultural expectations, and political sensitivities, the survey reveals North American planners placing greater emphasis on cost efficiencies and logistical agility, while their European counterparts are focusing more on attendee experience, sustainability, and destination appeal.

The report further identifies that APAC professionals are prioritizing hybrid event models and technology integration to cater to dispersed audiences, leveraging digital engagement as hybrid becomes mainstream. In contrast, regions in Latin America and the Middle East emphasise cultural relevance, local partnerships, and immersive, in-person experiences. These findings reflect how shifting regional contexts—economic pressures, regulatory changes, cultural trends—are reshaping planners’ strategic focus.

Published to coincide with The Meetings Show, the report underscores the importance for venues, suppliers, and agencies to tailor their offerings—whether that involves virtual production solutions, sustainability certifications, or cost-effective logistics—to align with regional planner demands. Understanding these nuanced priorities is critical for global event stakeholders aiming to stay ahead in a fragmented post-pandemic landscape.

Author: by Adam Parry
Original source:Event Industry News
Read full link:https://www.eventindustrynews.com/news/new-international-planner-sentiment-report-unveils-diverging-regional-priorities-among-global-event-professionals