Strata Strengthens Automotive Division with Senior Client Services Appointment

UK-based brand experience agency Strata has taken a major step to ramp up its automotive-sector capabilities with the appointment of Louise Smith as Client Services Director, Automotive. The move underscores Strata’s commitment to growing its dedicated automotive division originally launched in 2024 to meet increasing demand from automotive-industry clients.

With over 20 years of experience working on automotive campaigns for brands such as Volvo, BMW and General Motors, Louise brings deep sector understanding and a track record of delivering impactful marketing programmes. Her role will involve leading client services for Strata’s automotive clients acting as the main strategic contact from initial brief through to campaign delivery, and helping refine the agency’s automotive offering.

Strata says the hire is timely: its automotive portfolio already includes major brands like Polestar, Renault, OMODA JAECOO and several marques under the Stellantis group. This strategic appointment reinforces automotive as one of Strata’s key pillars moving forward.

By Elouise Mugridge
Original source: Event Industry News
Read full article: https://www.eventindustrynews.com/news/strata-accelerates-automotive-growth-with-senior-client-services-appointment