The State of B-to-B Events in 2025: Key Insights

As highlighted by Event Marketer, the B-to-B events industry in 2025 continues to evolve with both opportunities and challenges. In-person events remain a crucial component of business growth, with 80% of organizations considering them essential. Despite rising costs, companies recognize the value of live experiences for marketing, networking, and customer engagement, leading 66% of businesses to plan an increase in event volume this year.

However, budget constraints remain a concern, with 47% of event professionals citing cost increases as a significant challenge. While 33% expect budget growth, 29% foresee reductions, emphasizing the need for cost-effective event strategies. Measuring success remains a priority, with 54% of event professionals satisfied with ROI, while 40% remain neutral. Notably, in-person events continue to have a strong impact, with 90% of attendees feeling more connected to a brand after attending and 85% being more likely to make a purchase.

Despite financial pressures, the industry is adapting through strategic planning to maximize engagement and value. Businesses that invest in well-executed events will continue to thrive in an increasingly competitive landscape. For more insights, read the full article on Event Marketer.

Author: Kait Shea

Original Source: eventmarketer.com/